A booking-first website that quietly replaced their dispatcher.

The problem

Mercer & Sons had been running off a free Yellow Pages page and a Facebook profile. Customers couldn't tell if they were still in business, the phone rang at 2am, and Dave was losing weekend jobs because his competitors had an online quote form and he didn't.

What we built

Six pages — home, services (×3), about, and a quote-request flow. The whole thing is static HTML rendered at the edge, so it loads before a customer's thumb leaves the link. The quote flow asks three questions, drops the answers in Dave's email, and texts him if it's flagged "emergency."

We also rewrote his service-area copy to actually say "we cover Burlington and Fort Madison" instead of "serving Southeast Iowa," because that's what people search for.

The outcome

Three times as many quote requests in the first sixty days, two new recurring service contracts in week one, and Dave got his Sundays back because the form pre-qualifies emergencies. Lighthouse: 100 across the board. Average load: 0.6 seconds.